Amazon’s performance is presenting an opportunity.
Shares of Amazon (AMZN +2.88%) set an all-time high in November 2025. You probably know that the company has been growing by leaps and bounds. Indeed, over the past 25 years, its stock averaged annual gains of 24%. Over the past three years, it averaged annual gains of 40%!
Given all that, you might wonder whether it makes any sense to invest in Amazon now. My answer to that would be…yes.
Image source: Getty Images.
Here’s why: For starters, while the stock has surged over recent years and decades, it has taken a bit of a breather recently and was only up about 5% in 2025.

Today’s Change
(2.88%) $6.53
Current Price
$233.03
Key Data Points
Market Cap
$2.4T
Day’s Range
$227.19 – $234.00
52wk Range
$161.38 – $258.60
Volume
1.8M
Avg Vol
45M
Gross Margin
50.05%
Also, investors shouldn’t focus too much on past results. Instead, focus on where the stock is now, and where it could be in the future based on how the business is doing. Compare its…
https://www.fool.com/investing/2026/01/03/is-amazon-stock-still-a-buy-after-hitting-an-all-t/