Australia’s national AI plan is a wake-up call for advertising

Australia’s national AI plan is a wake-up call for advertising

By Nathan Jolly
Publication Date: 2025-12-04 05:30:00

Artificial intelligence is already being incorporated into all areas of advertising, from insights and optimization to the creation of final graphics and TVCs. So far, the pace has been set by curious early adopters and a few brave marketers. The National AI Plan attempts to advance this, but does not go far enough. With an investment of $460 million and new access options (…)