AI is stepping in where Hollywood is weakest

Hollywood fears AI could jeopardize prestige films and scripts for awards season. The first real change is happening somewhere else. The fastest growing category in film entertainment is the one-minute vertical soap opera, the microdrama. Viewers enter these stories the same way they enter social feeds, without intent or obligation. They consume them in short batches, often ten or more episodes at a time, with the average session length exceeding twenty minutes on leading apps. The content is designed for idle moments. It is built to be unforgettable. This structure makes it an early candidate for full automation. If the viewer cannot tell the difference, there is no difference.

South Korea’s Vigloo is a microdrama streaming app backed by $86 million from Krafton Inc., the gaming company behind PUBG: Battlegrounds, and operated by Spoon Labs, which originally built an audio livestreaming service. Vigloo has released two full-length vertical dramas built almost entirely with AI…