Custom AI applications are driving the next wave of business transformation

As generative AI becomes mainstream, companies are quickly realizing that there is only so much progress they can make with off-the-shelf solutions. The next wave of value creation will come from AI that is deeply attuned to a company’s unique context, its data, processes and decision-making environments.

Personalization in AI is no longer a level of innovation; it becomes a fundamental expectation. Whether it’s driving operational excellence, improving customer experience or enabling faster decision-making, companies are increasingly turning to AI that understands their reality.

Generic AI models are designed to be broadly applicable, but this also means they are inherently limited. These models often do not take into account the specific nuances of a business, resulting in lower accuracy, general insights, and poor cross-functional scalability. Her…