UX Summary: Creativity for Old Users | Conflicting AI Goals | Automated Social Campaigns | Digital Storytelling | Valuable music

UX Summary: Creativity for Old Users | Conflicting AI Goals | Automated Social Campaigns | Digital Storytelling | Valuable music

By Jakob Nielsen
Publication Date: 2025-11-24 12:21:00

Summary: AI helps legacy users stay creative | Microsoft, Google and our AI future | Automatically generate branded campaigns | AI-Powered Digital Storytelling Is Worth $2 Billion | AI music is valued even higher than AI slides

UX summary for November 24, 2025. (Nano Banana Pro)

A tiger in a hat sitting at a table with a turkey AI generated content may be wrong.

(Seed Dream 4)

Happy Thanksgiving from UX Tigers and Jakob Nielsen! I made a short film Song with my mascot tiger celebrating Thanksgivingcombines animations from Seedance Pro 1, Grok Imagine 0.9, Kling 2.5 Turbo, MiniMax Hailou 2.3, Veo 3.1 and Midjourney 7. (YouTube, 1 min.)

I took this picture of my tiger celebrating Thanksgiving with the new version 5 of Baidu’s ERNIE. I didn’t like this image enough to use it in my video.

New explanatory video: How AI helps older people stay creative and therefore remain productive in their working lives for decades longer than before AI. (YouTube, 6 min.)

A collage of a person with brain AI generated content may be fake.

AI compensates for brain decline that reduces knowledge workers’ performance after age 40, thereby extending creative careers to 70…