Google’s New Gmail Upgrades—Why You Must Choose Carefully

Google’s New Gmail Upgrades—Why You Must Choose Carefully

By Zak Doffman
Publication Date: 2025-11-22 10:04:00

Updated Nov. 22 with Google’s response to the viral backlash to Gmail’s upgrade.

Google is now upgrading Gmail — the world’s most popular email platform serving 2 billion users. But these upgrades come at a steep price and that has now triggered a backlash. Now you must decide carefully, before choosing what to do next.

The backlash itself should come as no surprise. I have warned before that the new AI “space race,” stitching AI enhancements through all Google’s products — and those from Microsoft and others, needs careful handling.

Harvesting your data for AI training has been the red flag, but the fact you’re allowing someone else’s cloud service to analyze your private data is an even wider issue.

Google’s latest updates, it says, “give you more choice and control over your data, and do not alter our underlying data handling practices or our robust privacy commitments.” But as ever with AI, the…