Ads come to Google’s AI mode: This is what they look like

Six months after Google first announced AI Mode ads, they’re now appearing in the company’s chatbot-like search tool.

On SEO expert Brodie Clark successfully replicated the same “Sponsored” tag in another plumbing-related search in his area. Sterling’s example was in Google’s experimental Labs tools, but Clark saw it in public AI mode.

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Clark’s example shows two different recommendations for local plumbers under the title “Find emergency plumbing services that offer 24-hour service.” It’s unclear whether the title was written by Google, Gemini AI, or the companies that paid for the placement.

Unlike traditional Google search, organic results for the prompt appeared above the ads. These ads appear above the AI…