By Al Williams General Manager of B2C Commerce
Publication Date: 2025-11-21 07:54:00
Shopping is evolving faster than most retailers can keep up. Next year we will see the full advent of agentic intelligent commerce – a world where AI agents shop, compare and transact on behalf of consumers through chat interfaces to predict a buyer’s next move. It’s basically a personal shopper who knows your style, your budget and also knows when you’re running out of coffee. You don’t have to search or explain what you need because they already know it. You simply say, “Find me something comfortable for my next business trip,” and the shipment comes back with the perfect outfit, ready for delivery.
This is what agent commerce will feel like in 2026. Instead of clicking, scrolling, or comparing reviews, your digital agent handles everything from shopping to checking prices to reading reviews and completing the purchase. These agents will become the new front door to the customer journey and reshape what discovery, decision making and loyalty mean in e-commerce.
And just…
