By Sean Mitchell
Publication Date: 2025-11-21 06:02:00
Australians are increasingly using artificial intelligence and digital tools to improve their gift shopping experience, with younger generations at the forefront of these changing habits. New data suggests that a significant proportion of shoppers are using AI to find inspiration, compare prices and select gifts tailored to individual preferences.
AI-driven selection
Almost half of Australian consumers now use AI-powered tools in the gifting process. According to newly released research, 46% of shoppers use AI to compare products, 43% to find the best prices and 36% to generate creative gift ideas. The data highlights faster adoption among younger Australians, who are more than twice as likely to rely on AI to select and personalize gifts than their older counterparts.
“AI is changing the way Australians approach gifting. Instead of worrying about the details, Australians now have tools that deliver smarter, more personalized options in seconds. It’s more…
