By Alyssa Meyers
Publication Date: 2025-11-19 17:00:00
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.
The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where Google will activate with McLaren and the Las Vegas Sphere, according to Nick Drake, global VP of marketing at Google. Drake declined to share exactly how long Google’s current deal with McLaren is set to last, but he said the extension represents a “multiyear agreement.” The sponsorship officially kicked off in 2022.
The updated deal also marks a shift in the partnership’s focus from Google Chrome, which has been a previous focal point, to its AI assistant tool Gemini, the third model of which Google unveiled on Tuesday. Branding for Gemini has already replaced the Chrome logo on McLaren’s engine covers, Drake said.
“The application of generative AI in the Formula 1 space is really, really exciting,” Drake told Marketing Brew. “It’s great from a…
