NVIDIA & AMD To Increase GPU Prices In2026 Due To Rising Memory Costs

NVIDIA & AMD might be planning a price increase across their GPU lineup due to rising costs associated with the DRAM market.

Gaming GPUs Might Get More Expensive In Early 2026 Due To Rising DRAM Costs

The ongoing DRAM shortages might soon land in the GPU segment, as Chinese Board Channel forums suggest. We have multiple articles on how DRAM shortages have affected consumer DDR5 prices, with over 2x price hikes on consumer-tier hardware such as DDR5 modules. But the DRAM segment covers more than just memory modules.

One crucial segment of the DRAM industry is GDDR solutions for graphics. Currently, the most widely used DRAM solution for graphics is GDDR6 and GDDR7. AMD and Intel rely on GDDR6 memory, while NVIDIA has been leveraging the latest GDDR7 solution since the launch of its RTX 50 series. But the ongoing shortages might soon lead to graphics cards becoming expensive too.

As per the report, the purchasing cost of GDDR DRAM has started to rise, and the direct impact of this price hike would be on graphics cards. Both NVIDIA and AMD seem to have confirmed that the procurement costs for GDDR DRAM will increase, and while they haven’t notified of an immediate price increase, there are plans.

It is reported that by Q1 2026, or even earlier (December), NVIDIA, AMD, and their partners are likely to carry out a price hike on existing graphics cards. Do note that just recently, GPUs from NVIDIA and AMD started to sell for prices…