Acquisition aims to unify data management and AI, offering marketers advanced tools for personalized customer experiences.
Salesforce has announced its intent to acquire cloud data management firm Informatica for approximately $8 billion, marking a significant move to enhance its agentic AI capabilities and reshape the landscape of AI-powered marketing tools.
A strategic move into agentic AI
The acquisition aims to integrate Informatica’s core data infrastructure – including integration,…
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https://www.thedrum.com/news/2025/05/28/salesforce-s-8b-informatica-acquisition-signals-new-era-ai-driven-marketing
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