How IBM is looking to ‘enter the B2C conversation’ through influencers

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How IBM is looking to ‘enter the B2C conversation’ through influencers

B2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to promote the brand.

As Marketing Week previously reported in the…

Article Source
https://www.marketingweek.com/ibm-influencer-marketing-b2b/

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