Google’s own view on the impact of the March 2024 update is unsurprisingly positive. The company said it was hoping to reduce the appearance of unhelpful content in its search engine results pages (SERPs) by 40 percent. After the update, the company claimed an actual reduction of closer to 45 percent. But does it feel like Google’s results have improved by that much? Most people don’t think so.
What causes this disconnect? According to Michael King, founder of SEO…
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https://arstechnica.com/google/2025/05/zero-click-searches-googles-ai-tools-are-the-culmination-of-its-hubris/
