Putting on the spritz – The early-evening occasion opportunity – Consumer Intel – Global Drinks Intel

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Putting on the spritz – The early-evening occasion opportunity – Consumer Intel – Global Drinks Intel

Spirits-based aperitifs are continuing to grow in the US on the back of the rising influence of low-key consumption occasions such as early-evening happy hours and aperitivo, which in turn tap into the burgeoning lower-ABV cocktail…

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https://drinks-intel.com/cross-category/putting-on-the-spritz-the-early-evening-occasion-opportunity-consumer-intel/

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