Search engine optimization (SEO) forever changed online content by forcing everyone to add keywords to rank higher in search results.
But now, AI is changing the way people search for info online. For example, you’ve probably noticed that when you ask Google a question, you’ll get an AI overview powered by Gemini, Google’s LLM, at the top of your results.
That’s why answer engine optimization (AEO) is booming. David Slater, a CMO with previous experience at Mozilla and Salesforce,
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https://thehustle.co/news/is-ai-focused-aeo-is-the-new-seo
