Google Parent Alphabet Leads Adtech Stocks Higher on Signs of AI Success

Shares of Google parent Alphabet (GOOGL) climbed Friday, leading shares of several other adtech and AI stocks higher, after showing signs of success with AI features.

Alphabet’s Class A shares jumped over 4% to just above $166, before paring gains in recent trading. Shares of several other tech companies in digital advertising that use AI tools also gained, including Meta Platforms (META), Pinterest (PINS), Snap (SNAP), and AppLovin (APP). (Read Investopedia’s live coverage of today’s…