Kia Rolls Out Generative AI Assistant in Europe

Kia Rolls Out Generative AI Assistant in Europe

Kia has introduced AI Assistant, a voice recognition system powered by generative artificial intelligence, in the European market. The South Korean automaker released the system in its home country and the U.S. last year. 

“Hey Kia

According to Kia, AI Assistant lets drivers converse with their vehicles and explore the car’s advanced features.

Users can activate AI Assistant by pressing a voice recognition button on the steering wheel or saying, “Hey Kia.” The assistant…

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