Netflix chief Ted Sarandos says AI can make movies ‘10% better’

Netflix chief Ted Sarandos says AI can make movies ‘10% better’

Netflix co-CEO Ted Sarandos said he believes AI’s true potential in Hollywood lies not in making movies more cost-efficient, but overall “better.”

“There’s a ton of excitement about what AI can do for content creators,” Sarandos said on a Q1 earnings call when asked about how “meaningful” AI could be. “I read the article too, what Jim Cameron said about making movies 50% cheaper. I remain convinced that there’s an even bigger opportunity if you can make movies 10%…

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https://www.businessinsider.com/netflix-ted-sarandos-james-camerson-ai-makes-movies-better-cheaper-2025-4