Citrix, a prominent company in the enterprise mobility industry, has announced its plans to acquire Zenprise, a leading innovator in mobile device management (MDM). The acquisition is a response to the growing Bring Your Own Device (BYOD) trend in the enterprise, which is expected to continue expanding in the coming year. Zenprise offers a user-centric solution to help businesses manage thousands of devices securely, enabling BYOD to work effectively within organizations.
Sumit Dhawan, vice president and general manager of Citrix mobile solutions, emphasized the challenges that the BYOD trend presents to businesses in maintaining control over company information while empowering a productive, mobile workforce. Citrix chose to acquire Zenprise due to its leading MDM product, experienced team, innovative history, and presence on over one million devices. The integration of Zenprise’s mobile device management solution with Citrix’s Cloud Gateway and Me@Work offerings for mobile application and data management will create a comprehensive stack for enterprise mobility, with the flexibility of on-premises or cloud solutions.
The acquisition has been met with positive responses from both companies. Zenprise CEO Amit Pandey highlighted the company’s focus on helping organizations protect and manage mobile applications and data in a way that aligns with end-user experience, with achievements such as introducing Mobile DLP with secure access to Microsoft SharePoint. The shared goal of innovation between Citrix and Zenprise is seen as a strategic advantage that will enhance their ability to exceed customer expectations in the enterprise mobility market.
Waheed Qureshi, president and chief technology officer of Zenprise, expressed confidence in the combined strengths of the two companies and their ability to deliver high-quality enterprise mobility solutions to meet the evolving needs of businesses. The integration of Zenprise’s MDM solution with Citrix’s existing products will provide customers with a comprehensive solution for managing and securing applications, content, and mobile devices within their organizations.
Overall, the acquisition of Zenprise by Citrix represents a strategic move to strengthen their position in the enterprise mobility market and offer customers a complete set of solutions to address the challenges posed by the BYOD trend. The combined expertise and resources of both companies are expected to drive innovation and deliver world-class enterprise mobility solutions that meet the evolving needs of businesses in a rapidly changing technological landscape.
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https://www.datacenterknowledge.com/deals/citrix-manages-enterprise-mobility-with-zenprise-acquisition
