IPG-owned Momentum Worldwide has appointed its global chief technical officer Jason Snyder as its first chief AI officer, a move that underscores the urgency of navigating AI’s growing complexity in today’s ad landscape.
Snyder, who joined Momentum in 2013 as global CTO, has spent over a decade developing intellectual property, an area that’s become central in the AI era. In his new role, he’ll lead the integration of AI across creative, strategy, and operations, focusing on building…
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