Apply Digital found that nearly roughly eight-in-10 (79%) consumers in the United States said personalization is important to them.
As consumers desire more personalization, retailers are delivering.
According to a survey of 400 senior retail leaders from digital transformation partner Apply Digital, 95% of businesses are either already using or planning to adopt real-time product recommendations in the near term (71% currently and 24% within 12 months), while under two percent have no…
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https://chainstoreage.com/survey-retailers-continue-investing-personalization-ai-tools
