Six Ways Comms Pros Can Use Generative AI to Personalize Engagement – PRNEWS

In 2014, marketing strategist Mark Schaefer introduced the concept of “Content Shock,” predicting a tipping point where the supply of content would vastly exceed human capacity to consume it.

Schaefer’s prediction was remarkably prescient. In the decade since his blog post, content creation has skyrocketed, with Instagram uploads surging from 70 million daily in 2014 to 1.3 billion in 2024.

Now, AI is accelerating this shift at an unprecedented pace, producing 34 million…