Initial Impressions from Cisco Live: Generative AI, Splunk, and Beyond | TechTarget

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Initial Impressions from Cisco Live: Generative AI, Splunk, and Beyond | TechTarget



Cisco Live started with a bang on Tuesday, featuring exciting business and product updates. The event saw a significant focus on AI, but unlike others, it was not just AI-washing. Cisco CEO Chuck Robbins outlined the company’s strategy for AI, emphasizing the importance of generative AI (GenAI) in shaping the industry and economy.

Cisco’s AI strategy revolves around five pillars: AI and networks, AI and security, AI and observability, AI and collaboration, and AI skills. The company also announced a $1 billion investment fund to support AI technologies. Additionally, they introduced a new digital experience guarantee called Digital Experience Assurance, leveraging ThousandEyes technology for enhanced product capabilities.

Furthermore, Cisco highlighted its integration with Splunk, highlighting its vital role in data collection and analytics. The focus was primarily on security, with efforts to integrate Splunk with AppDynamics and Cisco’s observability platform. The company aims to fully integrate telemetry data from Cisco networks and other vendors.

The event featured an interview with Zak Brown and Oscar Piastri from the McLaren F1 racing team, showcasing Cisco’s infrastructure in supporting IoT technologies for real-time data analysis during races. The McLaren team serves as a prime example of how technology is essential in optimizing performance in competitive environments.

Overall, Cisco Live was a platform for showcasing the company’s commitment to AI, innovation, and strategic partnerships in the tech industry. It highlighted the importance of data analytics, security, and collaboration in driving business success. The event left attendees eagerly awaiting more insights and developments in the future of networking and technology.

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