Blizzard and Netease signed a significant new deal after leaving China in January 2023. The agreement aims to bring Blizzard games back to the Chinese market this summer, with NetEase and Microsoft Gaming also entering into a deal to bring NetEase titles to Xbox consoles and other platforms. The announcement was made through a blog post on Blizzard’s website titled “BLIZZARD ENTERTAINMENT AND NETEASE RENEW AGREEMENT TO BRING BELOVED TITLES BACK TO CHINA; MICROSOFT GAMING AND NETEASE ENTER BROADER COLLABORATION.”
The post highlighted the commitment of both Blizzard and NetEase to deliver exceptional gaming experiences in China and mentioned that the renewed agreement would cover popular titles such as World of Warcraft, Hearthstone, and others in the Warcraft, Overwatch, Diablo, and StarCraft universes. Details on the relaunch plans will be shared at a later date as both companies work on the implementation.
In addition to bringing Blizzard titles back to China, Microsoft Gaming and NetEase signed an agreement to explore the possibility of bringing new NetEase titles to Xbox consoles and other platforms. The collaboration aims to offer new gaming experiences to players across different platforms and markets.
Executives from Blizzard and NetEase expressed their excitement about the partnership and their commitment to delivering legendary gaming experiences to players in China. The CEOs highlighted the passion of the Chinese community for Blizzard games and expressed their dedication to returning the universes to the players with excellence and dedication.
Furthermore, Phil Spencer, CEO of Microsoft Gaming, praised the renewed commitment to players in the region and emphasized the importance of bringing legendary Blizzard games back to China while exploring opportunities to introduce new titles to Xbox users globally. The collaboration between Blizzard, NetEase, and Microsoft Gaming aims to expand the availability of games to a wider audience and bring the joy of gaming to more players worldwide.
The blog post invited readers in China or those interested in NetEase games coming to Xbox to share their thoughts and feedback in the comments section. Overall, the renewed partnership between Blizzard, NetEase, and Microsoft Gaming signals a significant step towards expanding the availability of popular gaming titles to a global audience while strengthening collaborations between key players in the gaming industry.
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https://xboxera.com/2024/04/10/blizzard-microsft-netease-sign-new-deal/