Gen AI can save you time, but once you’re using it frequently, the process of repeatedly uploading the same background files and re-entering prompts for common tasks can really eat into your efficiency gains. That’s why many generative AI platforms allow you to create custom AI assistants: what ChatGPT calls a “custom GPT,” Claude calls a “Project,” and Google Gemini calls a “Gem.” These assistants store elements of a prompt that you might want to use over and over so you…
Article Source
https://hbr.org/2025/03/how-to-build-your-own-ai-assistant
