Gabriela Maestre, vp, global creative solutions, Nexxen
Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with advertisers and publishers using them to enhance audience engagement, personalize content for specific demographics and drive conversions.
The challenge, though, is figuring out how best to…
Article Source
https://digiday.com/sponsored/ai-and-human-emotion-are-the-building-blocks-of-effective-creative-advertising/
