Amazon Is Pitching a Tool That Automates Big Parts of Running TV Ads

Amazon Is Pitching a Tool That Automates Big Parts of Running TV Ads

Amazon wants a bigger piece of TV ad dollars that are going programmatic.

The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and…

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https://www.adweek.com/commerce/amazon-automates-buying-tv-ads/