8 major partner initiatives today


Kevin Ichhpurani discusses Google Cloud’s key partner strategies today

Google Cloud strives to gain further market share by implementing an end-to-end channel strategy and differentiated go-to-market opportunities with the goal of becoming the most open cloud computing company in the world.

Google Clouds Global Channel Chief Kevin Ichhpurani joins CRN in deep dives into some of the company’s largest partner initiatives, which are being driven today to grow and win more in the multi-cloud era.

Google’s cloud division, based in Mountain View, California, continues to step up combining channel partners with its broader ISV and technology ecosystem partners, with Google’s sales team acting as “co-pilot” on customer accounts, according to Ichhpurani.

“We develop this strategy where we start with the customer problems and then start with the partners that have to come…

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