Amazon saw amazing sales growth – an average of 27 percent per year for the decade through 2020. With founder and CEO Jeff Bezos preparing to move up in the third quarter of 2021, the company will be able to to keep this growing fast when his successor Andy Jassy takes over?

I don’t know the answer to that. However, I think the way Amazon has developed and scaled new products and services is likely to continue under Jassy. Additionally, the approach taken by Amazon executives like you could help fuel the growth of your business.

Here are five Bezos principles that can benefit your business.

1. Never stop satisfying your infinitely dissatisfied customers.

One of the most basic tests of a startup’s success is whether it is solving the right problem. The model of Amazon’s customers is that they are always dissatisfied – no matter how many things the company does to make them happy.

It reminds me of the joy of toys – an idea I came up with when I bought toys …



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