Thousands of CES vendors packed up their new products, colorful screens and decorative displays on Friday as the three-day international consumer electronics show organized by the Consumer Technology Association closed the in-person show.

While the 2,300+ booths were spread across multiple venues on the Las Vegas Strip, some had to have more visitors than others.

Here are five booths that caused a stir at the show:

A ship on the LED sea

With giant wind turbines, ocean-view screens, and exhibitors dressed like sailors, the Hyundai Heavy Industries Group booth in the West Hall of the Las Vegas Convention Center was hard to miss.

The South Korean company demonstrated its future vision with a focus on green technologies for ship mobility, autonomous navigation and an offshore hydrogen value chain.

The focus of the booth was Avikus, HHI’s company in the field of autonomous navigation systems for boats and ships. Congress attendees could board the boat to play a virtual reality navigation simulation game.

In other areas of the stand, visitors were able to play a game that used the group’s industrial robotics to build a sea city and showcase their robots for food service and disinfection.

The Rubik’s Cube of the 21st century

The WOWCUBE entertainment system caught the attention of the congress participants in the gaming sector of the central hall of the Convention Center with its unique look, feel and interpretation of video games.

Consisting of 24 digital screens and eight modules with multiple computers, the Rubik’s Cube-like system allows users to play puzzle, logic, or arcade games and check social media, among other smartphone-like functions. The device is designed to be held at arm’s length and challenges users to think in three dimensions, said Maxim Filin, CEO and founder of Cubios Inc.

The ‘virtual twin’ display from Dassault Systèmes

Dassault Systemes, a French 3D software company, used its booth in the center’s north hall to showcase its expansion into the healthcare industry. The movement of a dancer with sensors was shaded on a large LED display and shone as a “virtual twin”.

The software uses MRI input to output a 3D version of the body or organ that healthcare professionals can examine before a procedure. Exhibitor Jean-Stephane Bou said the goal is to show people what 3D modeling the body can do.

“If you had a virtual twin, what could we do? Let’s say you have a health problem that requires surgery, ”he said. “Having a virtual replica of yourself can help surgeons, for example, better plan an operation.”

Spin-to-win a pleasure gadget

Dozens of CES visitors waited in a ten-minute queue in the north hall for the chance to spin a wheel and win one of two high-tech toys from Satisfyer.

One of the prizes awarded on Friday – “Love Triangle”, the device for pulse stimulation and the app that goes with it – was a winner of the 2021 Innovation Prize during the virtual CES show last year. This year all products are Bluetooth enabled to work with the app, which allows users to control their device’s settings through music, haptic touch, and other programs.

“It’s about uniting the senses and having the best experience,” says Stephanie Trachtenberg, director of marketing and public relations for the company.

An environmentally friendly future as envisioned in an immersive experience

A giant “Tree of Life” and surrounding immersive experience, produced by SK Telecom, encouraged CES attendees to think about a greener future.

The South Korean technology company presented its topic of environmentally friendly technology and the goal of reducing global CO2 emissions by 1 percent by 2030. Visitors walked through a booth showcasing their self-developed AI chip, Metaverse services, the plastic waste reduction project, and more.

The booth attracted attention with its natural projections, a green ambience and slot machines with small prizes.

McKenna Ross is a corps member of Report for America, a national utility that places journalists in local newsrooms. Contact them at Follow @mckenna_ross_ on twitter.

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