Search engine results are highly personalized based on factors such as search and interaction history, location, and browser settings. This can lead to different results for merchants compared to buyers. To depersonalize your search results and see what others may find, you can use Chrome incognito mode, keyword information tools such as SERP Explorer, and AI-powered tools like Thruuu.
Chrome incognito mode is a way to prevent personalization by not saving browsing history, cookies, or site data. By using incognito mode to search on Google, you can remove search history, clicks, and Search Console properties from the results. However, location and browser settings may still affect what you see. To access incognito mode, simply go to “File” and select “New Incognito Window.” There are also third-party tools like Serpsonar and Minion SEO that can export search engine results to Excel for further analysis.
Keyword information tools like SERP Explorer allow you to extract up to 100 results per query, providing all components of the search engine results page. This tool also offers customization for specific countries or cities without the need for a VPN. SERP Explorer is free for up to five daily searches with exports limited to the top 10 desktop results. To access all features, you can upgrade to the professional level for $145 per month.
Thruuu is an AI-powered tool for keyword discovery, SERP analysis, and content creation. It extracts organic results and additional components like local packs and videos. Thruuu provides detailed data for each listing, including word count, images, date published, on-page outline types, and page ranking. Users can download the SERP and related data as an Excel file. Thruuu offers four free credits for analysis, with paid plans starting at $19 per month.
Overall, depersonalizing your search results can provide valuable insights into how others may perceive important keywords. By utilizing tools like Chrome incognito mode, SERP Explorer, and Thruuu, you can better understand the search engine landscape and optimize your content for improved visibility.
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