Amazon (AMZN 0.63%) has underperformed most of its big tech peers throughout 2025, but that underperformance may be the very thing that makes it a great stock pick. With Amazon not seeing its stock rise by a massive amount, it could be primed for a rally heading into 2026, and its third quarter results may have kicked off that rally.
I’ve got three reasons why Amazon is a fantastic stock pick right now, and I think investors would be wise to scoop up shares while it’s still relatively cheap.
Image source: Amazon.
1. Amazon’s ad business is driving a new wave of growth
While most people think of Amazon as an e-commerce powerhouse (and it is), it has other segments that are driving most of the growth investors are excited about. One area that emerged in recent years is Amazon’s ad segment. Because consumers come straight to Amazon’s website to shop for goods, it is sitting on a goldmine of advertising data. Amazon has taken this gold mine and transformed itself into an advertising…
https://www.fool.com/investing/2025/11/09/3-reasons-amazon-is-a-no-brainer-buy-right-now/
