By Ivan
Publication Date: 2025-12-27 15:06:00
Google’s hardware division didn’t have a particularly strong 2025, releasing new phones that didn’t really stand out as particularly innovative. That’s not the best strategy in any market, but it’s particularly damaging in those outside the US where more makers are present.
And, sure, Google isn’t primarily a hardware company, but it makes phones, earbuds, and smartwatches every year and fails to make a meaningful market impact against the likes of Samsung and Apple, its main rivals.
Still, Google’s phones are getting better and better even if not always at an impressive pace. There are some winners, so let’s look at them.
Winner: Google Pixel 10 Pro and 10 Pro XL
Google’s Pixel 10 Pro XL is the flagship of the series, and the Pixel that most people will get this year. The smaller Pro won’t be as successful as its bigger peer, but it is still a great phone by Google.
On paper, this year’s Pros got a battery and chipset upgrade, but kept what was already working – the…
